Hey there! I'm Hannah, a social media and ​marketing nerd with over 14 years of experience. ​I specialize in turning the wild, wild web into a ​fun, engaging hangout. With a passion for ​building online communities by creating ​authentic compelling content with data-driven ​strategy, I thrive on making the internet a ​friendlier and more inclusive place.

Let's connect and create some digital magic ​together! ✨

I’ve been extremely fortunate to work ​on massive properties, with global ​brands and people I admire. I’ll show ​you some of my current work as well ​as my favorite campaign and some ​past work.

In 2020 I was brought on Avatar to reawaken and reinvigorate the fandom. My ​first step is always a deep dive into the community, what they like, where they ​are, and how they talk to each other. I decided to reach out to community ​leaders to centralize the fandom as much as possible to optimize messaging. I ​also identified the prominent fan types and what they were most interested in:

Using data-driven strategy I’ve created several campaigns that speak to each ​fan type and the broad audience. Here is an example of what a Cinephile would ​gravitate towards as well as a casual viewer:

I also collaborate with brand partners and designers to create bespoke content and ​relevant hashtags across all platforms to connect with the audience and drive ​messaging.

Over the last 4 years Avatar has seen incredible growth, much of it happening ​pre-sequel release.

I’ve built The Wheel of Time’s social ​channels from the ground up, creating a ​vibrant community and the most engaged ​fandom of any of Amazon’s properties to ​this day.

I started by looking into the existing book ​fandom, their behaviors, where and how ​they’re talking, and then determined how ​best to communicate with them.

Early on I found that The Wheel of Time ​fandom was very connected and LOVED ​puzzles, that inspired me to create a fan ​activation that fed into their interests ​while also premiering a new poster in a ​fun and exciting way, capturing the ​interest of fans and broad audience alike.

The Puzzle of Time.

The first step was to identify and vet ​150 active members of the ​community. The goal was to engage a ​mix of people: cast, fans, influencers ​and journalists. Once the list was ​made I created a run of show and ​wrote a message playing on an in-​world prophecy.

I then led a team to direct message a ​ single puzzle piece to those chosen ​across platforms encouraging them to ​connect with other fans and complete ​the puzzle revealing the image using the ​#puzzleoftime hashtag.

The team and I spent all day ​monitoring the progress and it ​was a hit! After tallying up the ​numbers on our tweets ​throughout the day we ended ​with 1.4M organic ​impressions and over 70K ​organic engagements.

Analytics from our first ​kick-off tweet and the ​reveal tweet

And the fans loved it...

Our marketing efforts were rewarded with a Clio Award nomination for Best ​Integrative Campaign.

Though most of my recent work has been in the entertainment industry, I also have 6 years ​of experience in B2C, influencer, and celebrity marketing in the beauty industry as wel​l as content capture and marketing budget management with Joico​ Hair Care.

Fun fact: I’m also a licensed co​smetologist!

As I’ve stated before, I like to ​learn as much about the ​audience as possible as soon as ​possible. This usually takes the ​form of some kind of map or ​word cloud to identify their ​behaviors. This works with any ​industry, not just ​entertainment.

Here is an example from the ​Avatar fandom:

Once I understand where ​they are and the best way to ​reach them I start ideating ​campaigns and creating ​content. The goal is always ​to appeal to as many people ​as possible.

I’ve worked with many ​different scheduling ​software, from Airtable to ​Sprinklr, but I always like to ​have a back up schedule on ​Google Sheets, just in case!

I’ll generate weekly and/or monthly reports detailing the best performing ​content per platform, follower numbers, community growth and community ​highlights as well as emerging trends.

Here are a couple of examples of what would

be included:

• Copywriting
• Branding
• Digital Marketing
• Social Listening
• Creative and Digital Strategy
• Paid Social Media
• Content Capture and Creation
• Social Media Optimization (SMO)
• Search Engine Optimization (SEO)
• Project Management
• Cross-team Collaboration
• Brand and Influencer Partnerships
• Budget Management
  

• Team Management
• Community Building
• Media Trends
• Hootsuite
• Sprinklr
• Airtable
• 5th Kind
• Khoros
• Brandwatch
• Adobe Creative Suite
• Microsoft Office
• Google Workspace
• AI Training
  

This is only a fraction of what I’ve done. I’d love ​to discuss my work further with you!

Address

1329 Federal Ave,

Los Angeles CA 90025

phone number

(805) 404- 1386

Email Address

HannahAHatch@gmail.com

Linkedin

Linkedin.com/in/hannah-a-hatch

Résumé

https://bold.pro/my/hannah-hatch